Equipment rental online; from search to pickup

UNITED RENTALS

THE CHALLENGE

In 2015, equipment rental was a more than $40 Billion industry with United Rentals being the largest company in the space. The total amount of that revenue that was generated from rentals completed online was $0.

Create a responsive, B2B platform for businesses and project managers to find, schedule the delivery of, and pay for the rental of construction equipment.

THE SOLUTION

We started where most designs should start — understanding who we were designing for. We researched the users, and the work they were doing.

We pored over catalogs of construction equipment and through research, learned what details were the most important

Working with United Rental’s development and operations teams, we designed a platform that allowed consumers to scan and dive into more detail.

Go back to work

An illustration of a mom in yoga pants, holding a mobile phone (doing her taxes) while a toddler runs across the room.

H&R BLOCK

Online, mobile, and software app

A female child smiling fondly at her dog.

Bite, snack, meal modals

METLIFE